Indian Block Craft and Tours
Challenge
Indian Block Craft and Tours wanted a digital presence that could capture the essence of India’s centuries-old hand block printing tradition while also promoting cultural tourism experiences. The website needed to be both a showcase of artistry and a functional platform for engaging global audiences.
Approach
We designed a comprehensive digital identity, including both the brand logo and website, that balanced heritage storytelling with modern usability. Our focus was to:
Build a user-friendly interface with intuitive navigation.
Use visual storytelling—patterns, colors, and layouts inspired by hand block printing.
Highlight both craftsmanship (products) and cultural immersion (tours & workshops).
Create a design that resonated with international visitors while staying true to the authenticity of Indian traditions.
Execution
Developed seamless navigation flows for easy exploration of products, experiences, and brand story.
Designed aesthetic layouts that reflected the vibrancy and intricacy of block printing.
Created a timeless logo that anchors the brand’s identity across digital and offline touchpoints.
Ensured the site was mobile-responsive and optimized for a global audience.
Impact
The website and brand identity positioned Indian Block Craft and Tours as a cultural gateway, enabling them to:
Attract tourists and craft enthusiasts worldwide.
Build credibility as a heritage-driven brand.
Share the story of India’s block printing legacy in a visually engaging way.