Sheri Dhaga

Challenge

Shehri Dhaga, a homegrown sustainable fashion label based in Ahmedabad, needed a cohesive catalogue and campaign content strategy to showcase their seasonal collections and drive awareness through online channels. The brand’s identity—rooted in minimalist aesthetics, traditional artistry, and wearable elegance—required visual consistency across product catalogues and digital ad formats Dukaan Instagram Facebook.

Approach

We developed a content strategy structured around:

Translating Shehri Dhaga’s distinctive “traditional meets contemporary” aesthetic into polished catalogue layouts and campaign visuals Dukaan Instagram.
Designing catalogues that guided audiences through product categories—indoor-wear, kurta sets, detachable sleeves, festive styles—using curated imagery and clean typography Dukaan.
Creating ad creative formats (carousels, single-image posts, reels) aligned with Instagram and Facebook best practices for engagement.
Building a versatile visual toolkit for product highlights, collection themes (e.g. festive, new arrivals), and seasonal promotions.

Execution

Developed a digital catalogue with visually rich spreads showcasing product lines—such as Boho tops, detachable sleeves, Indo-western dresses—with aligned descriptions, pricing, and SKU visuals drawn from the Dukaan product listings Dukaan.
Designed campaign ads tailored for Instagram and Facebook: carousels featuring product close-ups, lifestyle shots, flat-lays; single-image posts announcing new arrivals or festive drops; short video reels capturing behind-the-scenes looks at fabric choices and craftsmanship.
Ensured consistent visual tone: muted earthy palettes, minimalist layouts, branded fonts, and styling that reflected Shehri Dhaga’s persona—elegant, effortless, and sustainable Facebook Dukaan.
Coordinated campaign rollout in sync with product launches and promotions (e.g., 40% off festive offers, new seasonal styles), using catalogue assets as creative anchors for digital ads Instagram.

Impact

Delivered visually cohesive catalogue assets that elevated Shehri Dhaga's seasonal drops—helping customers explore offerings more engagingly through structured layout and storytelling.
Campaign creatives boosted brand engagement: festive and new-arrival posts performed well on Instagram Reels and carousels, amplifying reach and prompting increased DMs and orders.
Enhanced brand recall: consistent visuals across catalogue and ads reinforced Shehri Dhaga’s premium, minimalist image in the sustainable fashion space.
Created a replicable creative system: layouts and ad templates are now reusable for future collections, reducing production time and ensuring brand consistency.