Livspace

Challenge

Livspace, a leader in interior design and modular home solutions, wanted compelling ad copies for their 2BHK, 3BHK, and modular kitchen services. The goal was to appeal to two distinct audiences—the vibrant Indian market and the sophisticated Singaporean market—while staying true to the brand’s values of creativity, innovation, and customer delight.

Approach

We designed two parallel creative strategies:

• India: Bold, colorful, and witty—crafted to reflect the energy and vibrance of Indian homes.

• Singapore: Sleek, refined, and elegant—tailored for a more minimal, sophisticated audience.

Execution

• Developed engaging ad copies that highlighted Livspace’s expertise in transforming interiors into dream homes.

• Ensured messaging struck a balance between quality, affordability, and creativity.

• Infused each copy with just the right tone of humor, aspiration, or sophistication, depending on the audience.

Results

The campaign successfully resonated with both markets, positioning Livspace as a trusted partner in home transformation. By adapting the creative tone for each audience, the brand was able to drive higher engagement and build stronger emotional connections with potential customers.