Villain

Challenge

Villain, a brand synonymous with adventure and audacity, wanted to launch their new perfume Revolver with cricket star Hardik Pandya as the face of the campaign. Alongside this, they aimed to introduce their personal care range with superstar Yash, requiring a social media strategy, content creation, and ad management that matched the brand’s bold personality.

Strategy

We developed a high-impact social media strategy designed to cut through the clutter. Key actions included:

• Designing scroll-stopping creatives and ad campaigns that captured Villain’s daring essence.

• Leveraging celebrity influence (Hardik Pandya & Yash) to amplify brand visibility and hype.

• Creating a content calendar and ad funnel that maximized engagement and conversions across platforms.

Result

The campaigns delivered exceptional results, cementing Villain’s reputation as a fearless, standout brand. The Revolver launch captured massive attention, while the personal care range established Villain’s stronghold in a competitive market.

Villain proved once again that risks, when paired with the right storytelling and strategy, lead to unforgettable impact.