Floryo

Challenge

Floryo, a D2C startup delivering freshly milled flours across Bengaluru and other Indian metros, needed a visual identity and packaging design that conveyed its core values: freshness, sustainability, and a blend of tradition with modern convenience. The packaging had to be biodegradable and reflect premium quality while emphasizing customization and local sourcing Floryo Inc42 YourStory.com.

Approach

We developed a brand and packaging strategy rooted in these key pillars:

Emphasizing eco-friendly materials, using 100% biodegradable, enzyme-based packaging to align with Floryo’s sustainable promise Floryo+1.
Translating brand pillars—freshness, customization, transparency, quality—into visual language and packaging layout Inc42 YourStory.com.
Creating a flexible design template for varied SKUs (e.g. whole wheat, multigrain, gluten-free, flavored flours), ensuring consistent brand identity across variants.
Recording messaging that highlighted made-to-order processing, 24-hour freshness delivery, and process transparency.

Execution

Designed clean, minimalistic packaging aesthetics featuring natural tones (earthy green, stone gray), transparent windows to view product, and clear icons/text illustrating flour type & benefits.
Implemented fully biodegradable packaging material across all SKU bags, aligning physical experience with the brand narrative of eco-consciousness.
Developed a unified visual system for all pack variations (500 g / 1 kg / 5 kg), including front and back panels, ingredient callouts, freshness icons, and QR code linking to nutritional info or recipe ideas.
Incorporated customized flour labels (e.g. Diabetic Care, Jowar, Jackfruit, Almond) within the same visual system, enabling scalable packaging for future SKUs.
Aligned messaging on packs with the brand story—“Freshly Milled,” “Made-to-Order,” “Delivered within 24 hours”—reinforcing trust and quality of the milling process Floryo Instagram.

Impact

Launched a brand identity and packaging line that clearly communicated Floryo’s point of difference: freshness and eco-responsibility.
Enhanced consumer trust through visible packaging with transparent windows and eco credentials, encouraging repeat purchases and subscriptions.
Created a scalable design system that supported Floryo as it expanded into new variants and SKU sizes.
Reinforced Floryo’s positioning in media stories as a disruptor in the legacy atta market with modern, sustainable packaging and personalized flour experiences