Petwale

Challenge

PetWale, a leading platform for pet products and services, wanted to strengthen its social media presence and drive measurable business outcomes. The goal was to engage pet owners with meaningful content while boosting online orders through performance-driven campaigns.

Strategy

We developed a holistic digital approach that combined social media management with performance marketing to increase engagement and sales. Key focus areas included:

• Content strategy and social media management: Curated posts, videos, and stories that resonated with pet owners, highlighting products, tips, and pet care insights.

• Performance marketing campaigns: Designed targeted ads to drive direct purchases, lead generation, and brand awareness.

• Audience segmentation and targeting: Reached pet owners effectively based on behavior, location, and preferences.

• Visual and tonal consistency: Ensured the brand’s voice and aesthetics were cohesive across all platforms, creating a trustworthy and relatable presence.

Execution

• Scheduled and managed consistent social media content to maintain active engagement.

• Ran conversion-focused campaigns across platforms to drive orders and inquiries.

• Optimized ad creatives and messaging based on performance metrics for maximum ROI.

• Monitored analytics to refine targeting, creative, and content strategy continuously.

Impact

The integrated social media and performance marketing approach positioned PetWale as a go-to platform for pet owners, resulting in:

• Increased social media engagement and follower growth.

• Higher direct orders and repeat purchases through targeted campaigns.

• Stronger brand awareness and loyalty within the pet owner community.