Panthera Projects

Challenge

Panthera Projects, a boutique residential developer in Indiranagar, Bangalore, was seeking to boost brand visibility and credibility in a highly competitive luxury real estate market. Their portfolio—like Panthera Westwind and RoofGardens—needed storytelling through social media to connect with prospective homebuyers and highlight design excellence and timely delivery pantheraprojects.in+1.

Approach

We developed a strategic social media roadmap structured around:

Positioning Panthera as a luxury-first boutique developer focusing on quality, design, and on-time delivery pantheraprojects.in+1.
Curating content pillars: project walkthroughs, architecture highlights, leadership vision, and client testimonials.
Scheduling a phased content calendar: pre-launch teasers, launch-day reveals, and post-possession storytelling for each property.
Ensuring consistent visual and verbal tone aligned with brand identity across Instagram, Facebook, and X (formerly Twitter) Instagram+1.

Execution

Rolled out high-impact project reveal posts and reels—such as exclusive walkthrough videos for Panthera Westwind and RoofGardens—featuring architectural interiors and finished spaces to reinforce quality and lifestyle appeal pantheraprojects.in Instagram.
Shared leadership and brand story posts themed around craftsmanship, timely delivery, and attention to detail, engaging prospective buyers.
Posted client testimonials and construction updates that reinforced trust and transparency—such as efficiency and responsiveness even post-handover pantheraprojects.in+1.
Maintained consistent brand aesthetics—color palettes, typography, tone—across platforms to reinforce premium, cohesive identity.

Impact

Elevated brand presence: project-focused videos and visuals generated strong traction on Instagram Reels and Facebook, improving organic reach and engagement.
Strengthened positioning: storytelling reinforced Panthera’s reputation as a high-quality, boutique residential developer with refined design sensibilities.
Cultivated trust: client testimonials and design process narratives encouraged prospective inquiries and confidence in the brand’s delivery promise.
Created a scalable blueprint for future projects: structured content strategy and themes now serve as a robust foundation as Panthera launches new residential developments.