Jewels Garden

Challenge

Jewels Kitchen, a jewelry label blending contemporary aesthetics with traditional craftsmanship, wanted to establish a social media presence from scratch. With no prior digital footprint, the brand needed a clear strategy to communicate its identity, showcase collections, and engage with an audience that values both design and authenticity.

Approach

We built a social media brand strategy with a focus on:

• Defining the brand voice—elegant, aspirational, yet approachable.

• Curating content pillars around product highlights, styling inspiration, craftsmanship storytelling, and customer-centric posts.

• Designing a visual identity for social platforms—consistent color palettes, typography, and photography guidelines that reflected premium positioning.

• Mapping a growth roadmap across Instagram and Facebook to balance organic reach with promotional campaigns.

Execution

• Created a launch content calendar with a mix of static posts, reels, and stories to introduce the brand and its first collections.

• Designed branded templates for product showcases, quotes, festive campaigns, and UGC integration.

• Crafted captions and hashtag strategy aligned with jewelry/lifestyle audiences for discoverability.

• Introduced storytelling formats such as “Behind the Craft,” “How to Style,” and festive specials to connect emotionally with audiences.

• Set up performance metrics (reach, engagement, follower growth) as benchmarks for early-stage success.

Impact

• Established Jewels Kitchen’s digital presence with a professional and cohesive social identity.

• Created strong visual recall through consistent brand aesthetics across platforms.

• Enabled engagement with initial followers and early customers through crafted storytelling and interactive formats.

• Provided a scalable framework that the brand can continue to use for future launches, festive campaigns, and influencer collaborations.