Bleeding Rani for PadMan

Challenge

During the promotions of Akshay Kumar’s Badman, the challenge was to go beyond conventional Bollywood marketing and create content that felt fresh, bold, and digital-first. The idea was to engage younger audiences with a campaign that stood out in India’s cluttered entertainment space while keeping the film’s quirky and experimental tone intact.

Strategy

As Web Editor at Peepingmoon, I worked with the team on the scripting, storyline, and digital marketing for Bleeding Rani — a music video conceptualized as an unconventional promotional piece.
The video blended satirical humor, stylized narrative, and Akshay Kumar’s star power, making it instantly shareable. To extend reach, we collaborated with influencers and executed a strategic digital rollout across YouTube and social media, ensuring that the video sparked conversations and tapped into trending pop-culture dialogues.

Result

Bleeding Rani became a standout element of the Badman campaign, generating strong viewership and audience engagement online. The music video not only amplified buzz around the film but also established Peepingmoon’s ability to deliver edgy, experimental digital content that resonates with both mainstream and youth-driven audiences.