ARX
Challenge
ARX Mining & Construction Equipment aimed to establish a strong digital presence to reflect its agility, engineering excellence, and rapidly growing manufacturing footprint in heavy machinery for construction, mining, and logistics industries arxmc.com+1. The goal was to communicate technical credibility and brand values online while supporting product discovery, certifications, and global partnerships.
Approach
We structured a website strategy focused on clarity, storytelling, and scalability:
Defined a modern information architecture to highlight ARX’s product categories (cargo handling, mining & on-road equipment) and unique value propositions arxmc.com+1
Designed a visual system aligned with ARX’s brand positioning of “reliability, excellence, responsibility,” reflecting their ISO 9001 certification and value-driven story arxmc.com
Ensured the interface supported both domestic and global user journeys—from local Indian manufacturing origin to international quality expectations
Included critical pages: Product galleries, About (leadership story, vision), Contact (manufacturing site in Karnataka, India) arxmc.com+1
Execution
Developed responsive, performance-optimized web pages structured for product lines (reach stackers, forklifts, graders, drill rigs, etc.) using clean navigation and accessible image galleries.
Created a visual grid to display product imagery and manufacturing facility highlights, supporting marketing storytelling and technical specifications
Integrated contact and inquiry flows with location-based data (Narasapura, Karnataka site) for sales and support touchpoints arxmc.com
Collaborated with ARX leadership to refine brand messaging, incorporate manufacturing credentials, and weave in ethos of customer-first engineering across the site
Impact
Positioned ARX as a credible, globally-minded engineering brand rooted in Indian manufacturing, attracting interest from partners and clients across construction, mining, and logistics sectors
Enhanced lead-generation via clear product pathways and contact touchpoints—improving the click-to-inquiry experience